You will persuade different audiences, respecting their values by means of innovative messages.
You will design innovative communication strategies to achieve specific objectives, with a market vision.
You will execute advertising projects based on the most appropriate management tools to reconcile the business profitability with the construction of a responsible society.
You will evaluate local and global advertising communication trends according to social needs to implement pertinent advertising campaigns or projects.
As graduates of UPC's Communication and Publicity program, you will be able to:
Create persuasive messages, according to the consumer behavior.
Design innovative advertising strategies oriented to solving specific problems and to achieving results.
Manage the use of analysis tools, both qualitative and quantitative.
Implement advertisement projects or campaigns in local and global contexts.
General director in advertisement agencies
Advertisement and marketing manager
Independent advertising agent
Communicator in commercial or industrial companies