Program

Communication and Publicity

About Communication and Publicity

We educate creative professionals with strategic vision, capable of developing persuasive messages aligned to specific objectives and oriented to target audiences.

Which degree will be obtained?

Bachelor's degree in Communication and Advertising

What will the duration be?

10 academic terms in a 5-year period

Where will you be able to study?

Villa campus, Monterrico campus, San Miguel campus, San Isidro campus

Area of Application

After studying Communication and Publicity at UPC, you will be able to work as:

  • General Manager of advertising agencies.
  • Advertising and Marketing Manager.
  • Accounts Manager.
  • Art director.
  • Creative director.
  • Creative Writer.
  • Freelance publicist.
  • Communicator in commercial or industrial companies.


Our graduate students are the best paid in the country.



Double-degree program with University of Arizona (UA), one of the 100 best in the world.



There are 3 mentions: Creativity Management, Strategic Marketing Management, and Psychology.

35

International
agreements.

Curriculum

The curriculum of the Communication and Publicity program at UPC consists of courses and workshops that will motivate you to develop your creativity optimally.

    Humanidades

    Gestión

    Marketing

    Publicidad

     Electivos

  • Comprensión y producción de lenguaje 1
  • Ecogeografía del Perú ( CC.CC)
  • Matemática Básica
  • Taller de introducción a las comunicaciones
  • Taller de creatividad
  • Temas de historia del Perú
  • Ética y ciudadanía
  • Seminario de investigación académica 1
  • Fundamentos de Marketing
  • Comprensión y producción de lenguaje 2
  • Procesos psicológicos
  • Temas de filosofía
  • Historia contemporánea
  • Estadística para comunicadores
  • Lenguajes artísticos
  • Fundamentos de Publicidad
  • Introducción a los medios digitales
  • Comportamiento del consumidor
  • Teoría del conocimiento y la comunicación
  • Taller de técnicas de expresión escrita
  • Antropología social
  • Seminario de investigación académica 2
  • Fundamentos de creatividad publicitaria
  • Taller de diseño gráfico 1
  • Estrategias publicitarias 1
  • Sociedad y estado en el Perú
  • Estudios cualitativos
  • Globalización: Enfoque cultural y económico
  • Estudio y análisis de bases de datos
  • Análisis de la historia de los medios
  • Taller de redacción publicitaria
  • Taller de diseño gráfico 2
  • Estrategias publicitarias 2
  • Taller de técnicas de expresión audiovisual
  • Sociología de la comunicación
  • Historia de la publicidad
  • Análisis del discurso literario
  • Gerencia de productos
  • Dirección gráfica publicitaria
  • Economía para la gestión
  • Taller de fotografía general
  • Semiótica
  • Producción y narración
  • Fotografía publicitaria
  • Taller de proyectos digitales
  • Plan de inversión en medios
  • Planeamiento estratégico publicitario
  • Instrumentos para la gestión
  • Electivo
  • Semiótica publicitaria
  • Legislación en comunicaciones
  • Estrategia digital publicitaria
  • Optimización de la inversión publicitaria
  • Taller de desarrollo audiovisual
  • Gestión de empresas de comunicación
  • Electivo
  • Ética profesional
  • Taller de tesis 1
  • Medición y rentabilidad de campañas
  • Casuística publicitaria
  • Estrategias para medios no tradicionales
  • Electivo
  • Marketing social
  • Taller de tesis 2
  • Campañas
  • Marco legal publicitario
  • Electivo

Testimonies of students in the program

They mention the different benefits offered by the Publicity program, from its facilities to the mentions and accreditations.

Santiago Robles’s testimony

He talks about his personal project (his brand Santé) and how the program helped him.

A different professional- Álvaro Soto

He talks about his experience as a graduate student of the program.

Franco Stucchi’s testimony

He talks about his experience as Sales Manager at Alicorp and as a music composer.

A different professional - Advertisement

Macarena Arribas talks about her experience as a graduate student of the program.

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Testimonies of students in the program

image

Santiago Robles’s testimony

image

A different professional- Álvaro Soto

image

Franco Stucchi’s testimony

image

A different professional - Advertisement

Why study Communication and Publicity at UPC?

UPC evolves and strives to offer the best for its students.

There are 3 mentions

The Strategic Marketing Management, Creative Management, and Psychology mentions are unique to the Publicity program.

Specialized infrastructure

We have classrooms with appropriate environments and classrooms equipped according to the profession.

Accreditation

Communication program accredited by the International Advertising Association (IAA).

First-class faculty

Expert and demanding faculty who work in their profession and manage to connect theory with reality.

International
experience

Study one or two terms abroad. You will be able to choose among
the following options:

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University of Applied Sciences (Berlin- Germany)

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Universidad de Santiago Compostela (Spain)

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University of Liverpool (United Kingdom)

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Universidad del Valle de México (Mexico)

Universidad Interamericana (Panama)

EFAP - L'école des Nouveax Metiers de la Communication (France)

"She talks about her experience as a Publicity graduate student, she’s a photojournalist and portrays indigenous communities around the world.”.

Mónica Suárez

Alumni UPC

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Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
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