About Communication and Publicity

We educate creative professionals with strategic vision, capable of developing persuasive messages aligned to specific objectives and oriented to target audiences.

Which degree will be obtained?

Bachelor's degree in Communication and Advertising

What will the duration be?

10 academic terms in a 5-year period

Where will you be able to study?

Villa campus, Monterrico campus, San Miguel campus, San Isidro campus

Area of Application

After studying Communication and Publicity at UPC, you will be able to work as:

General Manager of advertising agencies.
Advertising and Marketing Manager.
Accounts Manager.

Art director.
Creative director.
Creative Writer.

Freelance publicist.
Communicator in commercial or industrial companies.

Our graduate students are the best paid in the country.

Double-degree program with University of Arizona (UA), one of the 100 best in the world.

There are 3 mentions: Creativity Management, Strategic Marketing Management, and Psychology.

International
agreements.

Curriculum

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The curriculum of the Communication and Publicity program at UPC consists of courses and workshops that will motivate you to develop your creativity optimally.

Humanidades

Gestión

Marketing

Electivos

Comprensión y producción de lenguaje 1

Ecogeografía del Perú ( CC.CC)

Matemática Básica

Taller de introducción a las comunicaciones

Taller de creatividad

Temas de historia del Perú

Ética y ciudadanía

Seminario de investigación académica 1

Fundamentos de Marketing

Comprensión y producción de lenguaje 2

Procesos psicológicos

Temas de filosofía

Historia contemporánea

Estadística para comunicadores

Lenguajes artísticos

Fundamentos de Publicidad

Introducción a los medios digitales

Comportamiento del consumidor

Teoría del conocimiento y la comunicación

Taller de técnicas de expresión escrita

Antropología social

Seminario de investigación académica 2

Fundamentos de creatividad publicitaria

Taller de diseño gráfico 1

Estrategias publicitarias 1

Sociedad y estado en el Perú

Estudios cualitativos

Globalización: Enfoque cultural y económico

Estudio y análisis de bases de datos

Análisis de la historia de los medios

Taller de redacción publicitaria

Taller de diseño gráfico 2

Estrategias publicitarias 2

Taller de técnicas de expresión audiovisual

Sociología de la comunicación

Historia de la publicidad

Análisis del discurso literario

Gerencia de productos

Dirección gráfica publicitaria

Economía para la gestión

Taller de fotografía general

Semiótica

Producción y narración

Fotografía publicitaria

Taller de proyectos digitales

Plan de inversión en medios

Planeamiento estratégico publicitario

Instrumentos para la gestión

Electivo

Semiótica publicitaria

Legislación en comunicaciones

Estrategia digital publicitaria

Optimización de la inversión publicitaria

Taller de desarrollo audiovisual

Gestión de empresas de comunicación

Electivo

Ética profesional

Taller de tesis 1

Medición y rentabilidad de campañas

Casuística publicitaria

Estrategias para medios no tradicionales

Electivo

Marketing social

Taller de tesis 2

Campañas

Marco legal publicitario

Electivo

Testimonies of students in the program

They mention the different benefits offered by the Publicity program, from its facilities to the mentions and accreditations.

Santiago Robles’s testimony

He talks about his personal project (his brand Santé) and how the program helped him.

A different professional- Álvaro Soto

He talks about his experience as a graduate student of the program.

Franco Stucchi’s testimony

He talks about his experience as Sales Manager at Alicorp and as a music composer.

A different professional - Advertisement

Macarena Arribas talks about her experience as a graduate student of the program.

Testimonies of students in the program

Santiago Robles’s testimony

A different professional- Álvaro Soto

Franco Stucchi’s testimony

A different professional - Advertisement

Why study Communication and Publicity at UPC?

UPC evolves and strives to offer the best for its students.

There are 3 mentions

The Strategic Marketing Management, Creative Management, and Psychology mentions are unique to the Publicity program.

Specialized infrastructure

We have classrooms with appropriate environments and classrooms equipped according to the profession.

Accreditation

Communication program accredited by the International Advertising Association (IAA).

First-class faculty

Expert and demanding faculty who work in their profession and manage to connect theory with reality.

International
experience

Study one or two terms abroad. You will be able to choose among
the following options:

University of Applied Sciences (Berlin- Germany)

Universidad de Santiago Compostela (Spain)

University of Liverpool (United Kingdom)

Universidad del Valle de México (Mexico)

Universidad Interamericana (Panama)

EFAP - L'école des Nouveax Metiers de la Communication (France)

"She talks about her experience as a Publicity graduate student, she’s a photojournalist and portrays indigenous communities around the world.”.

Mónica Suárez

Alumni UPC

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Program

Communication and Publicity

About Communication and Publicity

Which degree will be obtained?

What will the duration be?

Where will you be able to study?

Area of Application

Curriculum

Testimonies of students in the program

Santiago Robles’s testimony

A different professional- Álvaro Soto

Franco Stucchi’s testimony

A different professional - Advertisement

Why study Communication and Publicity at UPC?

There are 3 mentions

Specialized infrastructure

Accreditation

First-class faculty

International experience

Mónica Suárez

Programs that might interest you

International
experience