Incorporates new local and global market trends in his/her project proposals in a permanent, systematic and critical manner.
Elaborates communication and marketing plans with strategies, tactics and short, medium or long-term actions, in order to achieve commercial goals and obtain profitability.
As graduates of UPC’s Communication and Marketing Program you will be able to:
Develop marketing and communication plans with tactics, strategies and short, medium and long-term actions while applying new trends and metrics that consolidate brands in the market.
Materialize business opportunities, achieve commercial objectives, and obtain profitability. All of this must be done within a framework of sustainability and ethics.
Product or brand manager.
Manager/Director/Head of Marketing.
Manager/Director/Head of Strategic Planning.
Manager/Director/Head of Market Research.
Manager/Director/Head of Digital Marketing
Entrepreneur and owner of your own company
Business consultant and advisor.