Program

Communication and Marketing

About Communication and Marketing

As a marketer and communicator, you can make strategic decisions that add value to the company where you work. We prepare innovative professionals with a solid foundation in strategic marketing, 360 communication, digital marketing, consumer behavior, market research and business management.

Which degree will be obtained?

Bachelor's degree in Communication and Marketing

What will the duration be?

10 academic terms in a 5-year period

Where will you be able to study?

Villa campus, Monterrico campus, San Miguel campus, San Isidro campus

Area of Application

After studying Communication and Publicity at UPC, you will be able to work as:

  • Product or Brand Manager.
  • Manager/Director/Head of Marketing.
  • Communication and Advertising.
  • Manager/Director/Head of Strategic Planning.
  • Manager/Director/Head of Market Research.
  • Manager/Director/Head of Digital Marketing.
  • Entrepreneur and business owner Business consultant and advisor.
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Mentions: Management and Leadership, Tourism, Innovation and Entrepreneurship, Psychology, Photography.



Latest trends in marketing.

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International agreements.



We have a competitive curriculum for the market

Curriculum

The Communication and Marketing curriculum consists of courses that will help you develop your analytic capacity and strategic skills. You will be able to take these courses:

    Humanidades

    Herramientas Cuantitativas y Gestión

    Marketing

    Comunicación y Publicidad

    Electivos

  • Taller de Introducción a las Comunicaciones
  • Comprensión y Producción de Lenguaje I
  • Matemática Básica
  • Taller de Creatividad
  • Temas de Historia del Perú
  • Etica y Ciudadanía
  • Ecogeografía del Perú
  • Introducción al Marketing
  • Globalización Enfoque Cultural y Económico
  • Comprensión y Producción de Lenguaje II
  • Fundamentos de las Finanzas
  • Antropología Social
  • Procesos Psicológicos
  • Seminario Integrado de Investigación Académica
  • Comportamiento del Consumidor
  • Informática para el Marketing
  • Taller de Técnicas de Expresión Escrita
  • Instrumentos para la Gestión
  • Fundamentos de la Publicidad
  • Introducción a los Medios Digitales
  • Segmentación y Posicionamiento
  • Estadística para Comunicadores
  • Costos y Presupuestos
  • Sociología de la Comunicación
  • Taller de Diseño Gráfico I
  • Semiótica
  • Electivo
  • Canales de Distribución y Trade
  • Marketing e Innovación de Producto
  • Matemática Aplicada al Marketing
  • Economía para la Gestión
  • Taller de Diseño Gráfico 2
  • Estudios Cualitativos
  • Category Management & Sales
  • Plan de Inversión de Medios
  • Gestión Empresarial
  • Branding
  • Marketing de Precios
  • Estudio y Análisis de Bases de Datos
  • Electivo
  • Estrategias de Marketing
  • Optimización de la Inversión Publicitaria
  • Digital Marketing & Customer Centric
  • Shoppers y Customer Experience
  • Legislación en Comunicaciones
  • Business intelligence
  • Métricas de Marketing
  • Marketing Relacional - CRM
  • Digital Strategy & E-tools
  • Campañas Publicitarias
  • Comunicación y Desarrollo
  • Seminario Avanzado de Investigación
  • Electivo
  • Diseño de Plan de Marketing
  • Marketing e Innovación de Servicios
  • Digital Project & Marketing Trends
  • Marketing B2B
  • Endomarketing y CIM
  • Investigación Avanzada 1 en Marketing
  • Decisiones de Marketing
  • Etica Profesional
  • Responsabilidad Social Corporativa
  • Investigación Avanzada 2 en Marketing
  • Electivo

Program testimonies

Different students of the Communication and Photography program talk about their experiences, testimonies and comments.

Melissa Reyes’s testimony

She talks about her experience as Product Manager at Cencosud.

Sebastián Calderón’s testimony

He talks about his experience as Marketing Assistant at Cinemark.

Alexander Torres’s testimony

He talks about his experience as Trade Marketing Coordinator at Bimbo.

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Program testimonies

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Melissa Reyes’s testimony

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Sebastián Calderón’s testimony

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Alexander Torres’s testimony

Why study Communication and Marketing at UPC?

UPC evolves and strives to offer the best for its students.

Unique competencies

Consumer-oriented education and management of digital strategies and e-tools.

First-class faculty

Expert faculty who work in the commercial and marketing areas. They connect the teachings with the reality of the labor market.

Program curriculum

It has different courses from the Design, Communication and Advertising, and Corporate Image programs to have a broader vision.

International experiences

We have Academic Missions and different agreements that will enrich the program experience.

Mentions

It has 5 mentions: Entrepreneurship, Leadership, Psychology, Tourism and Photography.

Networking

You will interact with mass consumption companies, retails, banks, digital companies, among others.

International
experience

Study one or two terms abroad. You will be able to choose among
the following options:

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Universidad Europea (Madrid - Spain)

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University of Liverpool (United Kingdom)

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Universidad Autónoma de Occidente (Cali - Colombia)

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Universidad del Valle de México (Mexico)

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Columbia College of Chicago (United States)

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IPAG Business School (France)

Fiorella Cavero

Talks about her student exchange experience at Universidad Latina de Costa Rica.

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Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
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