Administration and Marketing

About Administration and Marketing

A program that educates comprehensive marketing strategists, professionals with a business vision and the ability to act in order to lead in all aspects of this discipline: market, product, distribution, prices, communication, and sales. If you are proactive, creative, curious and perseverant, this program is for you.

Which degree will be obtained?

Bachelor of Administration and Marketing

What will the duration be?

10 academic terms in 5 years.

Where will you be able to study?

Monterrico campus, San Isidro campus, Villa campus, San Miguel campus

Area of Application

After studying Administration and Marketing at UPC, you can hold the positions of:

  • Commercial, marketing, sales or customer service manager in companies.
  • Product or purchasing manager within the retail, distribution chain, and international trade fields.
  • Manager of marketing companies such as advertisement agencies, research companies, and market research agencies.
  • Your own company manager.

We have the best-paid graduates in the market (Source:


International agreements with prestigious universities.


Academic degrees You will be able to obtain , thanks to the agreements with the University of Arizona (world's top 100) and the Florida International University, both from the USA.


Professional titles you can obtain: Licentiate in Administration and Licentiate in Marketing.


The curriculum of Administration and Marketing at UPC includes courses and workshops that will motivate you to develop your creativity optimally. These are the courses you will take.



  • Globalización: Apertura y Tendencias
  • Ética y Ciudadanía
  • Fundamentos para el Cálculo
  • Comprensión y producción de lenguaje I
  • Introducción al marketing
  • Fundamentos de la gerencia
  • Macroeconomía
  • Cálculo
  • Comprensión y producción de lenguaje II
  • Fundamentos de las Finanzas
  • Conceptos de marketing estratégico
  • Teoría Microeconómica
  • Fundamentos de Negocios Internacionales
  • Fundamentos de la Investigación Académica
  • Estadística Descriptiva
  • Matemática Financiera
  • Herramientas de marketing estratégico
  • Estadística Inferencial
  • Capital Humano
  • Contabilidad General
  • Derecho de los Negocios
  • Comportamiento del consumidor
  • Brand and product management
  • Diseño organizacional y procesos
  • Economía Empresarial
  • Métodos Cuantitativos
  • Finanzas Corporativas
  • Contabilidad Financiera
  • Distribución y trade marketing
  • Administración de Operaciones
  • Costos y presupuestos
  • Grandes Ideas en Gerencia
  • Investigación de mercados (AM)
  • Administración de la fuerza de ventas
  • Comunicaciones integradas para el marketing
  • Derecho de marketing y publicidad
  • Comportamiento organizacional
  • Administración de la Cadena de Suministros
  • Business Intelligence & Predictability
  • Evaluación de Proyectos de Inversión Privada
  • Marketing CRM & Services
  • Ventas
  • Marketing digital
  • Electivo
  • Dirección Estratégica
  • Design Thinking
  • Estrategias de Negociación
  • Electivo
  • Retail management
  • Pricing and Revenue Management
  • Planificación Estratégica Aplicada
  • Emprendimiento de Negocios Sostenibles: Formulación
  • Electivo
  • Electivo
  • Diseño del plan de marketing
  • Marketing internacional
  • Emprendimiento de Negocios Sostenibles: Implementación
  • Electivo
  • Ética y Responsabilidad Social Empresarial
  • Tópicos especiales de marketing: tendencias
  • Dirección comercial y de marketing

Administration and Marketing in the UPC

Look at all that UPC offers you to study Administration and Marketing.


Administration and Marketing in the UPC

Why study Administration and Marketing at UPC?

UPC evolves and strives to offer the best for its students.

Two professional titles

Licentiate in Marketing and Licentiate in Business Administration.

Three academic degrees

Graduate from one of the top 100 universities in the world. Study at UPC and you will obtain three academic degrees: Bachelor from UPC, Bachelor from the University of Arizona, and Master from the University of Arizona.

Best-paid graduates

We have the best-paid graduates in the market (Source: Ponte en Carrera portal).

International Double Degree

You will be able to study the last year at the University of Arizona (USA), one of the world’s 100 most prestigious universities; or at the Florida International University (USA), and obtain a double degree on behalf of those institutions and UPC.

Management approach

You will contribute efficiently to the strategic decisions in any organization.

Active learning

Our teaching focuses on your skills and balances theory and practice.


Study one or two terms abroad. You will be able to choose among
the following options:

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University of Arizona (USA)


Florida International University (USA)


University of Nevada (USA)

Universidad Europea de Madrid (Spain)

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Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
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