About Administration and Marketing

A program that educates comprehensive marketing strategists, professionals with a business vision and the ability to act in order to lead in all aspects of this discipline: market, product, distribution, prices, communication, and sales. If you are proactive, creative, curious and perseverant, this program is for you.

Which degree will be obtained?

Bachelor of Administration and Marketing

What will the duration be?

10 academic terms in 5 years.

Where will you be able to study?

Monterrico campus, San Isidro campus, Villa campus, San Miguel campus

Area of Application

After studying Administration and Marketing at UPC, you can hold the positions of:

Commercial, marketing, sales or customer service manager in companies.
Product or purchasing manager within the retail, distribution chain, and international trade fields.

Manager of marketing companies such as advertisement agencies, research companies, and market research agencies.
Your own company manager.

We have the best-paid graduates in the market (Source: ponteencarrera.pe).

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International agreements with prestigious universities.

Academic degrees You will be able to obtain , thanks to the agreements with the University of Arizona (world's top 100) and the Florida International University, both from the USA.

Professional titles you can obtain: Licentiate in Administration and Licentiate in Marketing.

Curriculum

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The curriculum of Administration and Marketing at UPC includes courses and workshops that will motivate you to develop your creativity optimally. These are the courses you will take.

Management

Marketing

Globalización: Apertura y Tendencias

Ética y Ciudadanía

Fundamentos para el Cálculo

Comprensión y producción de lenguaje I

Introducción al marketing

Fundamentos de la gerencia

Macroeconomía

Cálculo

Comprensión y producción de lenguaje II

Fundamentos de las Finanzas

Conceptos de marketing estratégico

Teoría Microeconómica

Fundamentos de Negocios Internacionales

Fundamentos de la Investigación Académica

Estadística Descriptiva

Matemática Financiera

Herramientas de marketing estratégico

Estadística Inferencial

Capital Humano

Contabilidad General

Derecho de los Negocios

Comportamiento del consumidor

Brand and product management

Diseño organizacional y procesos

Economía Empresarial

Métodos Cuantitativos

Finanzas Corporativas

Contabilidad Financiera

Distribución y trade marketing

Administración de Operaciones

Costos y presupuestos

Grandes Ideas en Gerencia

Investigación de mercados (AM)

Administración de la fuerza de ventas

Comunicaciones integradas para el marketing

Derecho de marketing y publicidad

Comportamiento organizacional

Administración de la Cadena de Suministros

Business Intelligence & Predictability

Evaluación de Proyectos de Inversión Privada

Marketing CRM & Services

Ventas

Marketing digital

Electivo

Dirección Estratégica

Design Thinking

Estrategias de Negociación

Electivo

Retail management

Pricing and Revenue Management

Planificación Estratégica Aplicada

Emprendimiento de Negocios Sostenibles: Formulación

Electivo

Electivo

Diseño del plan de marketing

Marketing internacional

Emprendimiento de Negocios Sostenibles: Implementación

Electivo

Ética y Responsabilidad Social Empresarial

Tópicos especiales de marketing: tendencias

Dirección comercial y de marketing

Administration and Marketing in the UPC

Look at all that UPC offers you to study Administration and Marketing.

Administration and Marketing in the UPC

Why study Administration and Marketing at UPC?

UPC evolves and strives to offer the best for its students.

Two professional titles

Licentiate in Marketing and Licentiate in Business Administration.

Three academic degrees

Graduate from one of the top 100 universities in the world. Study at UPC and you will obtain three academic degrees: Bachelor from UPC, Bachelor from the University of Arizona, and Master from the University of Arizona.

Best-paid graduates

We have the best-paid graduates in the market (Source: Ponte en Carrera portal).

International Double Degree

You will be able to study the last year at the University of Arizona (USA), one of the world’s 100 most prestigious universities; or at the Florida International University (USA), and obtain a double degree on behalf of those institutions and UPC.