Sports Administration and Business

About Sports Administration and Business

A unique academic proposal specialized in the sports industry. We are the first university in Peru with a sports management program, which means a valuable recognition and a great opportunity.

If you are passionate about sports and wish to take them to an international competitive level, if you are persevering and enterprising, and lean towards business development, this program is for you.

Which degree will be obtained?

Bachelor of Sports Administration and Business

What will the duration be?

10 academic terms in 5 years.

Where will you be able to study?

Villa campus

Area of Application

After studying Sports Administration and Business at UPC, you can hold the positions of:

  • Competitive sports business manager.
  • Manager of sports-related institutions.
  • Professional athletes’ agent.
  • Commercial manager for sports brands or similar.
  • A freelancer who provides services to any of the abovementioned institutions.

Only program in Peru focusing on giving sports a professional status.

+ 120

International agreements with prestigious universities.


Professional titles you can obtain: Licentiate in Administration and Licentiate in Sports Business.

You will be able to obtain an international double degree, thanks to the agreement with the University of Arizona, one of the world’s top 100 universities.


The UPC Sports Administration and Business curriculum is made up of courses and workshops
that will motivate you to develop your creativity optimally. These are the courses you will take.


    Negocios del deporte

  • Globalización: Apertura y tendencias
  • Ética y Ciudadanía
  • Fundamentos para el Cálculo
  • Comprensión y Producción del Lenguaje 1
  • Introducción a los Negocios del Deporte
  • Fundamentos de Gerencia
  • Macroeconomía
  • Cálculo
  • Comprensión y Producción del Lenguaje 2
  • Fundamentos de las Finanzas
  • Casos de Negocios en el Deporte I
  • Teoría Microeconómica
  • Fundamentos de Negocios Internacionales
  • Fundamentos de la Investigación Académica
  • Estadística descriptiva
  • Matemática Financiera
  • Casos de Negocios en el Deporte II
  • Marketing
  • Estadística Inferencial
  • Capital Humano
  • Contabilidad General
  • Derecho de los Negocios
  • Taller de Eventos Deportivos
  • Diseño Organizacional y Procesos
  • Economía Empresarial
  • Métodos Cuantitativos
  • Grandes Ideas en Gerencia
  • Finanzas Corporativas
  • Contabilidad Financiera
  • Introducción a la Medicina del Deporte
  • Administración de Operaciones
  • Investigación de Mercados
  • Estrategias y Tácticas de Precios
  • Costos y Presupuestos
  • Evaluación de Proyectos de Inversión Privada
  • Marketing Deportivo
  • Introducción a la Psicología del Deporte y la Actividad Física
  • Comportamiento Organizacional
  • Administración de la Cadena de Suministros
  • Gestión Comercial
  • Business Intelligence & Predictability
  • Electivo
  • Deporte y Sociedad
  • Gestión de Medios en el Deporte
  • Dirección Estratégica
  • Design Thinking
  • Estrategias de Negociación
  • Electivo
  • Planificación Deportiva
  • Organización de Eventos Deportivos
  • Organización y Política Deportiva
  • Planificación Estratégica Aplicada
  • Emprendimiento de Negocios Sostenibles: Formulación
  • Electivo
  • Electivo
  • Regulación y Ética del Deporte
  • Gestión de Marcas Deportivas
  • Emprendimiento de Negocios: Implementación
  • Ética y Responsabilidad Social Empresarial
  • Gestión de Instituciones Deportivas
  • Electivo

Sports Administration and Business at UPC

Look at all that UPC offers you to study Sports Administration and Business.


Sports Administration and Business at UPC

Why study Sports Administration and Business at UPC?

UPC evolves and strives to offer the best for its students.

First university sports program

We educate professionals in the sports business world in our country.

International Double Degree

You will be able to study the last year at the University of Arizona (USA), one of the world’s 100 universities; or at Walden University (USA), and obtain a double degree on behalf of those institutions and UPC.

Three academic degrees

Graduate from one of the top 100 universities in the world. Study at UPC and you will obtain three academic degrees: Bachelor from UPC, Bachelor from the University of Arizona, and Master from the University of Arizona.

Double degree

UPC offers you the possibility to obtain a double degree upon completion of the program.

Active methodology

Our teaching focuses on your skills and balances theory and practice.

Executive business approach

We offer management courses for a successful professional performance.


Study one or two terms abroad. You will be able to choose among
the following options:

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University of Arizona (United States)


Walden University (United States)


University of Liverpool (England)


IE University (Spain)


Stockholm University (Sweden)


Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
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