About Communication and Marketing

As a marketer and communicator, you can make strategic decisions that add value to the company where you work. We prepare innovative professionals with a solid foundation in strategic marketing, 360 communication, digital marketing, consumer behavior, market research and business management.

Which degree will be obtained?

Bachelor's degree in Communication and Marketing

What will the duration be?

10 academic terms in a 5-year period

Where will you be able to study?

Villa campus, Monterrico campus, San Miguel campus, San Isidro campus

Area of Application

After studying Communication and Publicity at UPC, you will be able to work as:

Product or Brand Manager.
Manager/Director/Head of Marketing.
Communication and Advertising.

Manager/Director/Head of Strategic Planning.
Manager/Director/Head of Market Research.
Manager/Director/Head of Digital Marketing.

Entrepreneur and business owner Business consultant and advisor.

Mentions: Management and Leadership, Tourism, Innovation and Entrepreneurship, Psychology, Photography.

Latest trends in marketing.

International agreements.

We have a competitive curriculum for the market

Curriculum

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The Communication and Marketing curriculum consists of courses that will help you develop your analytic capacity and strategic skills. You will be able to take these courses:

Humanidades

Herramientas Cuantitativas y Gestión

Marketing

Comunicación y Publicidad

Electivos

Taller de Introducción a las Comunicaciones

Comprensión y Producción de Lenguaje I

Matemática Básica

Taller de Creatividad

Temas de Historia del Perú

Etica y Ciudadanía

Ecogeografía del Perú

Introducción al Marketing

Globalización Enfoque Cultural y Económico

Comprensión y Producción de Lenguaje II

Fundamentos de las Finanzas

Antropología Social

Procesos Psicológicos

Seminario Integrado de Investigación Académica

Comportamiento del Consumidor

Informática para el Marketing

Taller de Técnicas de Expresión Escrita

Instrumentos para la Gestión

Fundamentos de la Publicidad

Introducción a los Medios Digitales

Segmentación y Posicionamiento

Estadística para Comunicadores

Costos y Presupuestos

Sociología de la Comunicación

Taller de Diseño Gráfico I

Semiótica

Electivo

Canales de Distribución y Trade

Marketing e Innovación de Producto

Matemática Aplicada al Marketing

Economía para la Gestión

Taller de Diseño Gráfico 2

Estudios Cualitativos

Category Management & Sales

Plan de Inversión de Medios

Gestión Empresarial

Branding

Marketing de Precios

Estudio y Análisis de Bases de Datos

Electivo

Estrategias de Marketing

Optimización de la Inversión Publicitaria

Digital Marketing & Customer Centric

Shoppers y Customer Experience

Legislación en Comunicaciones

Business intelligence

Métricas de Marketing

Marketing Relacional - CRM

Digital Strategy & E-tools

Campañas Publicitarias

Comunicación y Desarrollo

Seminario Avanzado de Investigación

Electivo

Diseño de Plan de Marketing

Marketing e Innovación de Servicios

Digital Project & Marketing Trends

Marketing B2B

Endomarketing y CIM

Investigación Avanzada 1 en Marketing

Decisiones de Marketing

Etica Profesional

Responsabilidad Social Corporativa

Investigación Avanzada 2 en Marketing

Electivo

Program testimonies

Different students of the Communication and Photography program talk about their experiences, testimonies and comments.

Melissa Reyes’s testimony

She talks about her experience as Product Manager at Cencosud.

Sebastián Calderón’s testimony

He talks about his experience as Marketing Assistant at Cinemark.

Alexander Torres’s testimony

He talks about his experience as Trade Marketing Coordinator at Bimbo.

Program testimonies

Melissa Reyes’s testimony

Sebastián Calderón’s testimony

Alexander Torres’s testimony

Why study Communication and Marketing at UPC?

UPC evolves and strives to offer the best for its students.

Unique competencies

Consumer-oriented education and management of digital strategies and e-tools.

First-class faculty

Expert faculty who work in the commercial and marketing areas. They connect the teachings with the reality of the labor market.

Program curriculum

It has different courses from the Design, Communication and Advertising, and Corporate Image programs to have a broader vision.

International experiences

We have Academic Missions and different agreements that will enrich the program experience.

Mentions

It has 5 mentions: Entrepreneurship, Leadership, Psychology, Tourism and Photography.

Networking

You will interact with mass consumption companies, retails, banks, digital companies, among others.

International
experience

Study one or two terms abroad. You will be able to choose among
the following options:

Universidad Europea (Madrid - Spain)

University of Liverpool (United Kingdom)

Universidad Autónoma de Occidente (Cali - Colombia)

Universidad del Valle de México (Mexico)

Columbia College of Chicago (United States)

IPAG Business School (France)

Fiorella Cavero

Talks about her student exchange experience at Universidad Latina de Costa Rica.

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