Professional Graphic

Program Specific Learning Outcomes

Visual Communication

You will express and persuade through visual communication, using graphic expression techniques.


You will create something new and significant for the market, generating a company's economic growth and value for customers and society.


You will manage and organize yourself to achieve concrete goals and you will also be able to lead and motivate multidisciplinary teams.

Use of New Technologies

You will use technology, keep up-to-date and be able to execute advanced design projects related to current trends.


You will command the main design principles and you will be able to formulate integrative proposals.

Graduate Student Profile

As graduates of UPC’s Professional Graphic Design program, you will be able to:

Lead and manage projects of corporate, advertising, digital and editorial design.

Transmit your ideas and emotions by applying aesthetics and communicating persuasively.

Change paradigms and produce ideas and concepts that create value, using several current technological tools.

Area of Application

Art director

Creative director

Director of digital communication agencies

Director of corporate design agencies and packaging

Director of advertising agencies and BTL

Director of graphic, artistic, digital and audiovisual projects

Director of web design

Freelance for companies that provide or require graphic services, advertising, brand identity, multimedia, development of interfaces, design of video games, among others

wasc wasc

Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
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