Program

Communication and Corporate Image

Program Research

Research Lines

  • New trends in organizational communication: New trends in organizational communication: knowledge management, innovation, science, entrepreneurship and communication, data analysis.
  • Organization, company and communication: management of intangibles (image, identity, culture, reputation), strategic communication management (internal, external, commercial, digital, etc.), communication risk management and crisis management, language and discourse analysis, ethics.
  • Contemporary society and organizational communication: reality, social responsibility, sustainable development, sustainability, community relations, politics, education, environment and communication, gender, public affairs and organization.

Research Done

Books and Papers
Paper «La dirección de comunicación en la administración pública peruana: análisis de los gobiernos municipales de la Provincia de Lima y de la Provincia Constitucional del Callao» (2013). Authors: professors Antonia Strauck and Claudia Guillén.
«Análisis de la calidad periodística de los diarios peruanos: El Comercio y Correo de 2004-2008». In the book Valor agregado periodístico. Una apuesta por la calidad de las noticias (2011). Research carried out by four South American universities. Authors: professors Úrsula Freundt-Thurne and Claudia Guillén.
Yo presidente, cinco políticos en su ruta al poder. (2009) UPC/Planeta. Design and production of the book written by five outstanding UPC students: Rodrigo Valencia, Paola Dongo, Eiko Kawamura, Tarcila Shinno and Gonzalo Carranza.
logo-laureate

Prolongación Primavera 2390, Monterrico, Santiago de Surco
Informes: 313-3333 - 610-5030 | Servicio al alumno 630-3333 | Fax: 313-3334
Contacto | Política de Privacidad | Términos y Condiciones