About Communication and Corporate Image

We educate ethical professionals, leaders in the creation of constructive communication and wellness environments within the organization.

You will manage the image and reputation of organizations in a comprehensive way, leading positive relationships with collaborators, suppliers, clients, among other publics of interest.

Which degree will be obtained?

Bachelor's degree in Communication and Corporate Image

What will the duration be?

10 academic terms in a 5-year period

Where will you be able to study?

Monterrico campus, San Isidro campus

Area of Application

After studying Communication and Corporate Image at UPC, you will be able to work as:

Director of Communication and Institutional Image in large organizations.
Corporate Affairs and Social Responsibility Manager.

Project Leader regarding identity construction and organizational culture projects.

Project Leader of crisis prevention and solution projects.
Independent consultant and advisor.

international agreements.

Opportunities for study trips
within the country.

It has 3 mentions.

Opportunity to work in various companies, both private and public.

Curriculum

Download

The UPC Communication and Corporate Image program consists of courses
and workshops that will help you get to know the industry perfectly.

Humanidades y Comunicaciones

Comunicación Comercial

Imagen Empresarial

Gerencia y Negocios

Herramientas Comunicativas

Periodismo

Electivo

Comprensión y producción de lenguaje I

Ecogeografía del Perú (CC.CC.)

Matemática Básica (CC.CC.)

Taller de Introducción a las Comunicaciones

Taller de creatividad

Temas de historia del Perú

Ética y ciudadanía

Argumentación y Persuasión

Comprensión y producción de lenguaje II

Estadistica para Comunicadores

Historia Contemporánea

Procesos Psicológicos

Seminario de investigación académica I

Antropología Social

Globalización: Enfoque Cultural y Económico

Introducción para la Comunicación Empresarial

Marketing

Seminario de Investigación Académica 2

Fundamentos de las finanzas

Taller de Técnicas de Expresión Escrita

Estudios Cualitativos

Fundamentos de Publicidad

Gerencia, Negocio y Comunicaciones

Instrumentos para la Gestión

Semiótica

Sociedad y Estado en el Perú

Economía para la Gestión

Estrategias de Comunicación Comercial

Estudio y Análisis de Bases de Datos

Herramientas para la Comunicación Empresarial

Introducción al Periodismo

Sociología de la Comunicación

Electivo

Análisis de la Historia de los Medios

Auditoria en la Comunicación

Comunicación y Desarrollo

Redacción Periodística

Taller de Fotografía General

Capital Humano

Electivo

Comunicación Estratégica Externa

Empresas, Medios de Comunicación y Opinión Pública

Marketing Social

Dirección Estratégica

Taller de Diseño Gráfico 1

Taller de Realización y Producción Audiovisual

Electivo

Comunicación Estratégica Interna

Legislación en Comunicaciones

Producción De Eventos

Relaciones Comunitarias

Responsabilidad Social Corporativa

Taller de Diseño Gráfico 2 (Publicidad)

Electivo

Comunicación Política

Dirección de Proyectos en Comunicación 1

Gestión de la Imagen y la Reputación Corporativa

Ética Profesional

Taller de Negociaciones

Electivo

Asuntos Corporativos

Comunicación Digital Corporativa

Comunicación Intercultural

Dirección de Proyectos en Comunicación 2

Emprendimiento Profesional

Gestión de Crisis Y Formación de Voceros

Mirella Santa Cruz’s testimony

Graduated student from the Communication and Corporate Image program who works as Organizational Development and Social Responsibility Manager.

Daniel Bonifaz’s testimony

Summary of his project, Kambista

Testimonies of students in the program

They mention what the Communication and Corporate Image program consists of, what they like the most and caught their attention, as well as the opportunities they have.

Mirella Santa Cruz’s testimony

Daniel Bonifaz’s testimony

Testimonies of students in the program

Why study Communication and Corporate Image at UPC?

UPC evolves and strives to offer the best for its students.

Mentions

The program has 3 mentions: Entrepreneurship and Leadership of Innovative Teams, Human Relationships Management in Companies; and Advertising Creativity. In addition, the School has 2 mentions: Innovation and Entrepreneurship, Management and Leadership.

Program curriculum

The program has a varied and innovative curriculum that answers to the market needs.

Faculty

The program has faculty with experience in the field of Business Management.

Work opportunities

The program offers versatility and different spaces to work. In addition, it offers the experience provided by field trips.

International
experience

Study one or two terms abroad. You will be able to choose among
the following options:

University of Liverpool (United Kingdom)

Stockholm University (Suecia)

Universidad Federal Fluminense (Sao Paulo- Brazil)

Universidad Técnica Federico Santa María (Chile)

Universidad de la Sabana (Colombia)

Universidad del Valle de México (Mexico)

"He talks about his experience as the General Manager of Kambista, the first digital currency exchange house in Peru, which allows to change soles and dollars at a price similar to that of the streets".

Daniel Bonifaz

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Program

Communication and Corporate Image

About Communication and Corporate Image

Which degree will be obtained?

What will the duration be?

Where will you be able to study?

Area of Application

Curriculum

Mirella Santa Cruz’s testimony

Daniel Bonifaz’s testimony

Testimonies of students in the program

Why study Communication and Corporate Image at UPC?

Mentions

Program curriculum

Faculty

Work opportunities

International experience

Daniel Bonifaz

Programs that might interest you

International
experience