You will become a specialist on environmental analysis, commercial strategies development and customer needs fulfillment. An expert in directing the marketing and sales department in any company.
As graduate students, you will be prepared to work in the following areas:
- In the different areas and functions of the commercial and/or marketing departments of businesses in the following sectors:
- Production/import and sales of high-turnover goods: perishable and mass-consumption products, bottled beverages, personal hygiene and domestic cleaning products, among others.
- Production/import and sales of low turnover goods: vehicles, technology and home appliances, clothing and textiles, among others.
- Services (intangible operations) such as telephone, banking and finance, hospitality and recreation, health, education, among others.
- Industrial, with business-to-business operations and corporate channels.
- In companies oriented towards trade itself, such as supermarkets, department stores, retail chain stores, specific managerial positions, product lines, shopping, among others.
- In companies that provide marketing services, such as market study and research; advertising, promotion and merchandising agencies; companies specialized in direct marketing, relationship marketing and digital marketing, among others.
- In your own business initiative, by creating new businesses and organizations, with a clear commercial orientation based on marketing.
