Graduate Student Profile of Communication and Publicity Program

Mission

To educate upstanding and innovative professional leaders in Communications with a global vision in order to generate value in organizations by designing and developing communication and advertising plans and strategies that contribute to transforming Peru.

Vision

To be recognized for educating communication professionals with the highest professional competencies and leadership in the transformation of Peru.

Graduate Student Profile

As a graduate student of the Communication and Publicity program at UPC, you will be able to:

Create persuasive messages, adapted according to consumer behavior.
Design innovative advertising strategies oriented to solving specific problems and to achieving results.
Manage the use of both qualitative and quantitative analysis tools.
Perform advertising campaigns or projects for local or global contexts.

About the Program
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International Programs
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