Graduate Student Profile of Communication and Marketing Program

Mission

To educate upstanding and innovative professional leaders in Communications with a global vision in order to generate value in organizations by designing and developing communication and marketing strategies and plans that contribute to transforming Peru.

Vision

To be recognized for educating communication professionals with the highest professional competencies and leadership in the transformation of Peru.

Graduate Student Profile

As a graduate student of the Communication and Marketing program at UPC, you will be able to:

Develop marketing and communication plans with tactical strategies and short, medium or long-term actions while applying new trends and metrics that consolidate brands in the market.
Concrete business opportunities, achieve commercial objectives, and obtain profitability. All of this must be done within a framework of sustainability and ethics.

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