What does a communicator specialized in Corporate Image do?
Establish, facilitate and maintain the best communication between a company or institution and its different audiences.
A while ago, only public relations were mentioned; however, its actions were limited to the external audience and event organization. Later, organizational communication was spoken about and the business interior was analyzed. Nowadays, these terms have evolved and strategic communication represents a comprehensive concept that involves both the business and institutional environment as well as the different audiences involved.
Thus, the business directors and public and private institutions have defined communication as an essential part of its development and growth strategy; to this end they hire ad hoc employees, creating communication departments or management areas and placing them at the top hierarchy level. They even engage specialized business services to maintain their corporate and institutional image and be aware of the changes in the local and global situation.
Thanks to the education we provide, you will become a professional who assertively manages an organization’s relations with the environment, communication media, society, and stakeholders. That is why you'll be able to work as:
- Director of Communication and Institutional Image for important organizations
- Social Responsibility and Corporate Affairs Manager
- Leader of Organizational Culture and Identity Construction projects
- Leader of Crisis Prevention and Management
- Independent Consultant and Adviser
