About the Program

DESIGN AND EMBELLISH THE FUTURE WITH YOUR OWN STYLE
We know that an idea, without a good design, remains an intention. That is why we educate graphic design professionals who are able to create bold, stunning and persuasive visual strategies that facilitate communication, from the everyday to the extraordinary, and that make everyone’s life easier. At UPC, we prepare you to lead the communication of ideas by integrating aesthetic, technical, economic and cultural aspects in the four main design specialties: corporate, editorial, advertising and digital. UPC designers are specialists in the use of technological tools and digital channels.
Our methodology along with the courses and workshops on design, creativity and business will allow you to create and produce tangible projects right from the first term. Likewise, our international agreements will give your training a global perspective, to the level of the most important design schools in the world. Design is a lifestyle, a language seeking the greatest well-being possible. To achieve this, we provide you the best theoretical, practical and technological tools and we also reinforce your management skills, so that you can lead creative teams and know how to manage your own projects.

MISSION
To educate upstanding and innovative leaders in Graphic Design with a global vision, who will transform Peru.

VISION
To be recognized for educating design professionals with the highest professional competencies known for their leadership in the transformation of Peru.

INCOMING STUDENT PROFILE
As incoming students of the Professional Graphic Design program, you must show the following aptitudes:

  • Drawing and creative skills.
  • Be willing to accept the current technological trends.
  • Be curious, a transgressor and highly sensitive.

GRADUATE STUDENT PROFILE
As graduate students of the Professional Graphic Design program, you will be able to:

  • Lead and manage projects of corporate, advertising, digital and editorial design.
  • Transmit your ideas and emotions by applying aesthetics and communicating persuasively.
  • Be able to change paradigms and produce ideas and concepts that create value, using several current technological tools.

Additionally, you will develop the following specific competencies:

Visual Communication
As efficient graphic designers, you will express and persuade others through visual communication, using graphic expression techniques.

Innovation
As innovative graphic designers, you will create something new and significant for the market, generating a company's economic growth and value for customers and society.

Entrepreneurship
As entrepreneurial graphic designers, you will seek change, detect opportunities, and turn sources into resources. You will manage and organize yourselves to achieve concrete goals and you will also be able to lead and motivate multidisciplinary teams.

Use of New Technologies
As graphic designers, you will use technology, keep up-to-date and you will be able to conduct advanced design projects related to the current trends.

Interdisciplinarity
As contemporary graphic designers, you will command the main design disciplines and you will be able to create comprehensive proposals and deal with complex projects in an effective an innovative way.