About the Program

STRATEGIC AND GLOBAL MARKETING FOR A DIGITAL ENVIRONMENT AND A NEW CONSUMER, WHICH CREATES GREAT BUSINESS AND BRAND DEVELOPMENT OPPORTUNITIES
For a brand to become an icon of authenticity and make a great economic, social and cultural impact, we need a strategist who is able to link consumer and market knowledge to the corporate plan, taking new trends into account. This is why UPC trains you to become a holistic marketing strategist, a professional with a business vision and capacity for action in order to handle all the variables in this discipline: market, product, distribution, pricing, communication and sales.
As graduate students of the Administration and Marketing program, you will become leaders who identify consumers’ needs and create innovative strategies to strengthen your relationship with a brand or product, achieving a shared benefit. Furthermore, your preparation in business management provides you with a more comprehensive vision, which allows you to perform successfully in this complex world.

MISSION
To educate professionals who are upstanding and innovative leaders with a global vision to generate value within organizations and contribute to the transformation of Peru.

VISION
To be recognized for educating Administration and Marketing professionals with the highest professional competencies known for their leadership in the transformation of Peru.

INCOMING STUDENT PROFILE
As incoming students of the Administration and Marketing program you must show the following characteristics:

  • Proactivity
  • Curiosity
  • Determination
  • Creativity
  • Ability to face difficult situations
  • Numerical and reading comprehension skills

It is important that you have the ability to work in teams to identify consumer needs and strengthen brands and products, interact and show interest for the economic and corporate reality, and think of the development of the country.

GRADUATE STUDENT PROFILE
As alumni of the Administration and Marketing program you will become upstanding and innovative professionals with analytical abilities and critical thinking, goal and teamwork oriented, and with market analysis ability and a strategic vision. You will also have a local and global vision and will be prepared for change. In the same way, you will identify consumer needs and create strategies for changing and strengthening brands and products.
Additionally, you will develop the following specific competencies:

  • Planning and Control
  • Personnel Management
  • Information Literacy
  • Decision-Making
  • Market Analysis
  • Strategic Planning